Sprout Viz teamed up with Seagate to bring their Lyve Drive storage solutions for the Datasphere to life. Enterprise data has always been a challenge for a rapidly-evolving business environment and Seagate has been an industry leader in solving these issues. The sheer volume of data that businesses generate, transport, and secure is challenge enough. Add issues around compatibility and interoperability and the heft of the task multiplies many fold. With our support, Seagate resolved to simplify this maze.
The Consumer Electronics Show (CES) is an annual must-hit marker for companies to show up and show off. Seagate was, of course, no exception and found themselves needing a variety of promotional materials for their 2020 CES showcase. Working with Sprout Viz was ideal as Sprout Studios had designed the entire ecosystem of Lyve Drive storage solutions. Seagate chose a CGI approach to visualize their product for CES, leveraging it to efficiently and cost-effectively produce a suite of print, digital and animated materials that showcased the Lyve Drive products.
We worked with Seagate’s creative team to devise a design strategy for all of the necessary imagery, animation, graphic design, and motion graphics. The key concern: how to visually represent and demonstrate the Lyve Drive ecosystem of products and maintain visual consistency across many different form factors. As such, we created imagery and animations that illustrated the workflows of specific use cases for the products. This imagery was ultimately used in an interactive presentation produced to gain mass acceptance from Seagate reps, buyers, and customers.
Lyve Drive was developed to solve for every type of use case that required large data storage and transport. Due to its success at CES the entire ecosystem of Lyve Drive products has been greenlighted for production in 2020. The system provides a full range of modular products, including Card, Cartridge, Mobile Array, Modular Array, Shuttle, Array Transport, Cartridge Shipper, and Rackmount Receiver. Each of our Lyve Drive visualization deliverables were published and received multiple awards at CES. The crowd favorite was an animated video walkthrough that showcased each Lyve Drive product and its key use cases. Check it below!